Marketing professional experienced in strategizing and producing full-scale marketing campaigns, analyzing and extrapolating historical data, and maintaining relationships with internal and external stakeholders.

Employment Experience 

Freelance Marketer | Self-Employed | April 2018 – Present

  • Focus on helping a variety of companies and small businesses build and optimize their digital marketing efforts 
  • Provide copywriting for text and display ads, emails, landing pages and more 
  • Audit and rebuild fully-functioning PPC campaigns

Pay-Per-Click Specialist | Relias | December 2018 – May 2019

eCommerce Marketing Specialist | Relias | April 2018 – December 2018

  • Responsible for managing the customer acquisition strategy for Relias Academy, the eLearning platform for Relias training 
  • Drove course revenue through the procurement of paid placements in email blasts, digital banners, and course directories 
  • Drove lead traffic and monthly webinar revenue through email nurture campaigns and worked to create the first automation flow 
  • Built top of the funnel audience on LinkedIn and Facebook through organic and paid posts 
  • Conducted Relias’s first salary survey and built a lead-generating, SEO-optimized piece of content that drove hundreds of leads 
  • Managed multiple in-house Google Ads accounts generating roughly $50,000 in revenue a month and maintaining a ROAS over 1 
  • Managed multiple Bing, Facebook, Yahoo, and LinkedIn ad accounts across healthcare professions

Marketing Resource Manager |  Red Hat |  August 2017 – March 2018

  • Developed solid relationships with internal clients, acting as an extension of multiple Product Marketing teams
  • Communicated effectively with internal clients and external vendors about project deliverables and details 
  • Coordinated the development of messaging and materials to support corporate, partner, and industry events 
  • Managed multiple, simultaneous projects with cross-functional teams 
  • Coordinated the creation and launch of Corporate Marketing-driven initiatives, including the award-winning Command Line Heroes podcast

Senior Marketing Specialist  |   ASPE Training   |  July 2016

Marketing Specialist  |   ASPE Training   |  December 2015

Marketing Intern  |  ASPE Training  | October 2014 – November 2015

  • Manage and produce all direct mail strategies and processes, as well as oversee vendor relationships
  • Manage and produce effective AdWords campaigns. Responsible for the successful creation, management and optimization of a campaign with a constant CTR above 12%.
  • Manage email content database, email schedule, design and distribution of marketing emails.
  • Responsible for keyword research, implementing a basic SEO structure across multiple websites, link building, and creating, optimizing and syndicating content.
  • Conduct monitoring and measurement of both direct and digital campaigns. Analyze and understand historical data with the goal of increasing future revenue and bookings.
  • Responsible for scheduling twitter updates on promotions, products, content and more using Hootsuite and managing multiple blogs via the WordPress platform.
  • Responsible for content creation, management and hosting monthly web seminars on various high-level topics.
  • Create enticing written copy for catalogs, brochures, and landing pages to convey clear messages that increase brand awareness, and revenue traffic.

Technical Skills

Direct Mail Marketing

Email Software: Marketo, Eloqua, Bronto, Mailchimp

Google AdWords and Analytics, Bing Advertising

Adobe Creative Suite

Email and Landing Page HTML, minimal PHP

Basics of SPSS, SAS Analytics, Salesforce, BPMN

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